Hayato Saito (0350466)

22/09/2025–26/12/2025 / Week 1–Week 14 Hayato Saito / 0350466 Major Project / Bachelor of Design (Hons) in Creative Media / Taylor's Design School Lyrics Kinetic Animation INTRODUCTION Proposal Slides Fig.1 Proposal Slides Major Project: Lyrics Kinetic Animation Project Overview For this project, I decided to create a kinetic lyric animation for a local Malay band. At first glance, lyric animations may seem simple or straightforward, but they offer a powerful way to visually interpret music and convey emotion. With this song, I wanted to explore how typography, motion, and symbolic imagery can work together to enhance the listener’s experience and bring the lyrics to life. The project combines kinetic typography and visual metaphors, using imagery to reflect key themes and emotions in the lyrics. I aimed to challenge myself creatively by experimenting with motion design, timing, and visual storytelling—areas I...

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Film Studies and Cinematography / Bachelor of Design (Honours) in Creative Media  Project 2: Pitch Bible INSTRUCTION Final Outcome        Fig.1.1 Pitch bible      Fig.1.2 Pitch bible presentation recording    

24/09/2024 - 21/01/2025 / Week 10 - Week 14 Hayato Saito / 0350466 Film Studies and Cinematography / Bachelor of Design (Honours) in Creative Media  Final Project: Storyboard and Animatic INTRODUCTION Final Outcome Fig.1.1 Final Animatics Fig.1.2 Thumbnail Fig.1.3 Storyboard

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Art Direction / Bachelor of Design (Honours) in Creative Media    Task 1 Proposal INSTRUCTION Progress   Fig.1.1 Character design progress This is the second design that I made, i tried to make them alien so it lines up with the timeline but lecturer said it doesn't look like scientists and suggested to put them gas mask.   Fig.1.2  Character design progress So this is the final design that i made based on the feedback i got from last design. I put them gas mask and yellow lab coat so it looks more like scientists and also kept the color of their hands green so it still have sense of alien. Final Presentation Slides   Fig.2.1 Final presentation slides

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Art Direction / Bachelor of Design (Honours) in Creative Media  Task 1 Proposal INSTRUCTION Progress We decided to recreate the art directionof the game Jetpack joyride   Fig.1.1 Brainstorming   we brainstormed few possible ideas for new art directions.    Fig.1.2 Research   First, we did research on every aspects of the game        Fig.1.3 Moodboard The new direction we decided to go for is dark, pixelated, sci-fi, and post apocalypse vibes so this is the moodboard that we made for new art direction. New art direction narrative: Barry returns after discovering that the scientists he fought against were actually aliens , and they’ve been carrying out sinister experiments all along. FUELLED by vengeance , Barry takes on a relentless, John Wick or Skyfall-esque mission to stop them. In line with this new tone, we thought it would be impa...

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Design Exploration / Bachelor of Design (Honours) in Creative Media  Final Task   INSTRUCTION    Final Outcome   Presentation slides    Presentation Recording: https://drive.google.com/drive/folders/1APaUkkjOI5ASqmSQK_dF1aE6CRPOEvsA?usp=drive_link  

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Collaborative Design Practice / Bachelor of Design (Honours) in Creative Media  Task 4: Final Compilation INSTRUCTION         Task 4: Final Compilation   Fig.1.1 Final Project Document     Fig.1.2 Final Proposal    Fig.1.3 Task 2 Final Presentation Slides      Fig.1.4 Task 2 Final Project Document     Fig.1.5 Task 3 Final Presentation Slides       Fig.1.6 Task 3  Brand Guidelines     Fig.1.6 Task 4  Final Presentation Slides REFLECTION Experiences Collaborating with both design and business students in this module provided a unique and enriching experience. Working in a multidisciplinary team allowed me to see how different perspectives and skills come together to create a cohesive project. From brainstorming the conce...

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Collaborative Design Practice / Bachelor of Design (Honours) in Creative Media  Task 3 INSTRUCTION      Task 3 - Logo Fig.1.1 mascot design For the mascot, we changed the style a bit based on Ms. lilian's feedback to make it have more consistent stroke lines.     Fig.1.2 logo design   For the logo, we basically just replaced the mascot from the previous one.     Fig.1.3 secondary logo design For the secondary logo, we rearranged the mascot and the text to make it more compact.     - Graphic Elements      Fig.1.4 Graphic Elements for the graphic elements, we used the exact same feet from the mascot to make pattern a...

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Collaborative Design Practice / Bachelor of Design (Honours) in Creative Media  Task: Ideation INSTRUCTION Task 2: Ideation    - Logo     Fig.1.1 Logo process   First, we played around with different fonts and styles based on what the clients wanted but none of them seemed they were working well and the clients weren't satisfied with them either. - Mascot     Fig.1.2 Mascot process    Since they wanted chicken mascot with vintage style, left top one is the first one we made but didn't really work well and we realized its hard to draw chicken mascot with the style they wanted. We kept trying out different colors and styles but didn't work so we decided to go for less detailed mascot.     Fig.1.3 Mascot process    ...

24/09/2024 - 21/01/2025 / Week 06 - Week 10 Hayato Saito / 0350466 Design Exploration / Bachelor of Design (Honours) in Creative Media  Task 1: Project Proposal INTRODUCTION   Task 1: Project Proposal   After deciding on what my direction is, we were to make proposal slides for our project.    

24/09/2024 - 21/01/2025 / Week 02 - Week 06 Hayato Saito / 0350466 Film Studies and Cinematography / Bachelor of Design (Honours) in Creative Media  Project 1: Story Development INSTRUCTION Project 1: Story Development            1. This project requires you to develop a 30 second - 1 minute short story that is going to be a 2D             animation as the final output.     Develop the story from each week activities progressively: Story Ideas - get ideas on various techniques such as write what you know, what if statement and character & world mix. Character Development - from your ideas, develop your main character by giving his or her obstacles (external & internal), goal, want vs need, character arcs. Setting - putting the character into the possible setting such as era, world Story Arcs and Theme - inciting incident, 3 acts structure, log line Deliverables: Write a r...

25/09/2024 - 15/10/2024 / Week 06 - Week 10 Hayato Saito / 0350466 Collaborative Design Practice / Bachelor of Design (Honours) in Creative Media  Task 1: Empathy Map & Problem Statement INTRODUCTION Module's Timeline Task 1 | Create an Empathy Map & define the problem statement Week 1 (25/09/2024) We are briefed about our upcoming assignments, on which we will work in groups with students from Taylor's Business School (TBS). We made groups during online class sessions. Group Name: Maggie Members: 1. Gina [Graphic Design] - Leader 2. Ayshan  [Ent. Design] 3. Nurul Asilah [Ent. Design] 4. Reenah shee [UI/UX Design] 5. Hayato Saito [Digital Animation] We randomly picked the numbers that were given by Ms. Lilian and we got the project called NutriCup which is a cup noodle brand that aims to revolutionize the cup noodle market by introducing healthier, ta...