Collaborative Design Practice - Task 2: Ideation

24/09/2024 - 21/01/2025 / Week 06 - Week 10

Hayato Saito / 0350466

Collaborative Design Practice / Bachelor of Design (Honours) in Creative Media 

Task: Ideation
INSTRUCTION

Task 2: Ideation
 
 - Logo
 
 
Fig.1.1 Logo process
 
First, we played around with different fonts and styles based on what the clients wanted but none of them seemed they were working well and the clients weren't satisfied with them either.
- Mascot
 
 
Fig.1.2 Mascot process 
 
Since they wanted chicken mascot with vintage style, left top one is the first one we made but didn't really work well and we realized its hard to draw chicken mascot with the style they wanted. We kept trying out different colors and styles but didn't work so we decided to go for less detailed mascot.
 

 
Fig.1.3 Mascot process   

This is the mascot we made after all the drafts above and the clients loved it so we decided to go with this one for now.


 - Typeface
 
 
Fig.1.4 Typeface selection   

So after we decided the mascot, we decided to rethink about the typefaces, we looked for the fonts that match with our keywords with is fun, bold, fresh. We decided to go with 6 since it goes best with the mascot and our keywords.


- Logo 2
 
 
Fig.1.5 Logo proceess 2 

We decided to make a logo with mascot so we tried out different compositions and styles with what we had so far and we decided to go with the right bottom one.

-  Brand Pattern
 
 
 Fig.1.6 Logo process 2 

We made the most left one first, green background for healthiness and the wavy lines represents the noodles but didn't go well with the mascot and logo so we eventually decided to use mascots chicken feet to make a brand pattern.

Final Outcome
 

  

Fig.1.7 Final Presentation Slides

 

Fig.1.8 Final Project Document Task 2

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