Collaborative Design Practice - Task 3

24/09/2024 - 21/01/2025 / Week 06 - Week 10

Hayato Saito / 0350466

Collaborative Design Practice / Bachelor of Design (Honours) in Creative Media 

Task 3

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INSTRUCTION

    

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Task 3

- Logo

Fig.1.1 mascot design

For the mascot, we changed the style a bit based on Ms. lilian's feedback to make it have more consistent stroke lines.

 

 

Fig.1.2 logo design

 

For the logo, we basically just replaced the mascot from the previous one.

 

 

Fig.1.3 secondary logo design

For the secondary logo, we rearranged the mascot and the text to make it more compact.

 

 

- Graphic Elements 

 

 

Fig.1.4 Graphic Elements

for the graphic elements, we used the exact same feet from the mascot to make pattern as Ms. lilian mentioned to use exact same one to make it consistent.

- Packaging

 

Fig.1.5 Packaging Design 1

 

Fig.1.6 Packaging Design 2

 

Fig.1.7 Packaging Design 3

This is the packaging that I tried, I made sure to use the color from our chosen colors for this brand to make it consistent. Also avoided to use any sharp edge or corner to keep the soft natural feels of the brand. I also put the nutrition facts and fun fact about the brand and step by step how to make the noodle with the graphics.

 

Fig.1.8 Packaging Design 4

 

Fig.1.9 Packaging Design

 

This is the packaging we settled with for now, we actually changed the color palette based on the color of the new mascot we changed the matcha green from kind of neonish green to make the design pop up more.

 

Fig.1.10 Sachet design

 

Fig.1.11 Advertisement Mock-up 1 

For this one we actually tried to play around with the words to attract peoples attentions especially yiung people.

 

Fig.1.12 Advertisement Design 

 

Fig.1.13 Advertisement Design

 

We explore different compositions and contexts to have variety of the advertisement design.

 

Fig.1.14 Fig.1.11 Advertisement Mock-up 2 

 

The design on the bottom of this picture are the one I tried, I put the main 3 things that this brand is focusing on and packaging design and the noodle bowl to make the viewer get the feel of it. I kept it simple and straight forward but still clean and neat and not boring.

 

 

Fig.1.15 Fig.1.11 Advertisement Mock-up 3 

 

 

Fig.1.16 Advertisement Design

 

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Final Outcome

 

Fig.1.17 Presentation Slides - Final Outcome