Motion Graphics & Composition - Project 3: Channel Identity

17/01/2024 - 21/05/2024 / Week 03 - Week 07 

Hayato Saito / 0350466

Motion Graphics & Composition / Bachelor of Design (Honours) in Creative Media 

Project 3 - Channel Identity
INSTRUCTION
Project 3 - Channel Identity

Our task was to make 15-30 sec channel identity. Channel bumper is basically something you tell what the brand is about.


Progress

Moodboard

Fig.1.1 Moodboard

Moodboard is basically same from the last project since I did the same brand but it's gonna be more colorful since I wanna show the color variation and types of clothes they have.


Fig2.1 Pixabay

As I did for last project, I went to look for the background sound first for the same reason. I was looking for 15-30 long bg music because that was the required length of the project.


Fig.2.2 Pixabay "intro logo"

I found the song thats 31 sec long and fits the vibes I was aiming for which is pop and excited and past pace just like the last project so I decided to use this music.


Storyboard


Fig.3.1 Storyboard page1


Fig.3.2 Storyboard page2


Fig.3.3 Storyboard page3

Reference



 
Progress

Fig.4.1 Progress "Scene 1"

I actually made this transition at very first so I thought I could use it somewhere when i want the cool transition but I found out its cool to put as a opening so i just used it for beginning.


Fig.4.2 Progress "Scene 2,3"

I made it using the 3D, made it rotate in 3D to make it look like clothe on a hanger.


Fig.4.3 Progress "Scene 4"

I made this scene to show that they have multiple colors.


Fig.4.4 Progress "Scene 6"

I used the manga panels as a background because they collab with anime most of the times and I wanted to show about the collab T in next those scenes.


Fig.4.5 Progress "Scene 7"

I made it look like you are selecting at the same time, it shows the different collab T to showcase what collab T they sell.


Fig.4.6 Progress "Scene 8"

I made scene to show the variation of the t shirts they have.


Fig.4.7 Progress "Scene 9"

I used the blue as background to enhance the sense of the airism because Airism's color is blue.


Fig.4.8 Progress "Scene 12,13"




Fig.4.9 Progress "Scene 14"

I made the almost same ending as the last project but in this one, their catch words "MADE FOR ALL" is there.


Final Outcome

Fig.5.1 Final Outcome Channel Identity


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