03/05/2023 - 09/06/2023 / Week 5 - Week 10 Hayato Saito / 0350466 Advanced Typography / Bachelor of Design in Creative Media Task 2: Key Artwork and Collateral LECTURE Task 1: Exercises INSTRUCTION Task 2 (A): Key Artwork For Task 2 (A) we are to design a key artwork, which behaves as a logo and artwork. We are to use our name/initials. This key artwork will subsequently be used in Task 2B on various collateral. - Not necessarily legible - Artwork made from a type - Explore options - compositions etc - Almost monogram-ish - Certain level of simplicity - Elegant solution, visual communication - Artwork needs to be scalable 1. Ideation and sketches Fig.1.1 Sketches 1 (03/05/2023) I straight started working digitally because I found it easier. In the left design, I distorted the letter H and create a negative space that looks like the letter S. In the middle design, I changed the shape of the letter H to make it look like t...
22/09/2025–26/12/2025 / Week 1–Week 14 Hayato Saito / 0350466 Major Project / Bachelor of Design (Hons) in Creative Media / Taylor's Design School Lyrics Kinetic Animation INTRODUCTION Proposal Slides Fig.1 Proposal Slides Major Project: Lyrics Kinetic Animation Project Overview For this project, I decided to create a kinetic lyric animation for a local Malay band. At first glance, lyric animations may seem simple or straightforward, but they offer a powerful way to visually interpret music and convey emotion. With this song, I wanted to explore how typography, motion, and symbolic imagery can work together to enhance the listener’s experience and bring the lyrics to life. The project combines kinetic typography and visual metaphors, using imagery to reflect key themes and emotions in the lyrics. I aimed to challenge myself creatively by experimenting with motion design, timing, and visual storytelling—areas I...
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